Moschino Opens Milan Fashion Week with Adrian Appiolaza's Second Collection

Moschino kicked off Milan Fashion Week Men's with the Spring/Summer 2025 menswear and resort womenswear collections, the second chapter under new creative director Adrian Appiolaza. The show, held at Via Ventura 14, featured a set of stacked suitcases and city traffic sounds. The first look was a seemingly bourgeois trench coat, pink tie, heart-shaped briefcase, and sneakers. The collection included ironic details like an egg-shaped brooch, a polo with multiple collars revealing body parts, deconstructing dresses, lingerie, and denim with romantic blouses or trains. Appiolaza explored the brand's heritage, referencing Franco Moschino's 1992 'Survival' jacket and 1990s prints with pizza stains and Italian flags. The show notes stated that 'a woman's scarf can be tied as a skirt, a man's shirt can become a wedding dress,' breaking gender and geographic boundaries. Appiolaza aims to reflect the founder's spirit rather than his own, encouraging self-discovery through clothing.