Morphoria and B.O.B. Design Flexible Brand Identity for German Insure-Tech Company Nexible
German insure-tech company Nexible has launched a new visual identity created through a collaboration between Morphoria and Design Studio B.O.B. The branding system features distinctive shapes and vibrant colors designed to be both minimal for complex topics and decorative for social media engagement. A custom sans-serif typeface called "Nextra" was developed based on the logo architecture and graphic concept. The project involved multiple creative partners including Dayy as lead agency, Studio Zvei + Valentin Mühl for photography and video, Buerau Klaus Alman for 3D work, Anna Hoppe for hair and makeup, and Lucio Pacchini as fashion stylist. Models included Cheryll Mühlen, Tristan, Navina, and Eric of Brüderchen & Schwesterchen. The identity aims to make insurance processes more user-friendly through smart digital interactions.
Key facts
- Nexible is a German insure-tech company
- Brand identity created by Morphoria and Design Studio B.O.B.
- Custom typeface "Nextra" developed for the brand
- Lead agency was Dayy
- Photography and video by Studio Zvei + Valentin Mühl
- 3D work by Buerau Klaus Alman
- Models included Cheryll Mühlen and others
- Identity uses distinctive shapes and vibrant colors
Entities
Artists
- Morphoria
- Design Studio B.O.B.
- Dayy
- Studio Zvei
- Valentin Mühl
- Buerau Klaus Alman
- Anna Hoppe
- Lucio Pacchini
- Cheryll Mühlen
- Tristan
- Navina
- Eric
- Brüderchen & Schwesterchen
Institutions
- Nexible.de
Locations
- Germany