Moroso's I Feel Space Transforms Showroom into Immersive Installation at Milan Design Week 2026

At Milan Design Week 2026, Italian furniture company Moroso transforms its Via Pontaccio showroom into an immersive installation titled I Feel Space, curated by Patricia Urquiola, creative director since 2015. The installation redefines the relationship between design, body, and perception, presenting space not as an object but as a constantly changing phenomenon. The showroom operates as a dynamic sequence of atmospheres rather than a traditional container, with color, light, and materiality guiding visitors through a nonlinear journey. Furniture from Moroso's 2026 collections integrates into the installation as part of a living system. The concept of Radical Heritage, though not official, emerges as an interpretive key connecting to Moroso's legacy under Patrizia Moroso, who has fused design with contemporary art. The experience extends to Galleria Colombo on Via Solferino, offering a more intimate and conceptual counterpoint. Moroso has collaborated with designers including Ron Arad, Doshi Levien, Tokujin Yoshioka, and Elena Salmistraro.