Moooi Marks 25 Years with Immersive Milan Presentation at Superstudio Più
At Milan Design Week 2026, Moooi celebrated its 25th anniversary with an immersive installation at Superstudio Più, the site of its first Milan exhibition. Co-founder Marcel Wanders directed the presentation, which featured a reflective silver environment and a collaboration with choreographer Yoann Bourgeois. New launches included Yves Béhar's Peaks sofa and the generative 'Future Fossils' by Kilian Vos and Moooi Carpets, alongside a monumental anniversary tapestry by Mart Veldhuis. Wanders emphasized that the milestone is about looking forward, not back, and that Moooi has evolved from a product-focused brand to a creator of multi-sensory environments. The presentation explored duality—past and future, structure and softness—through design, movement, and narrative.
Key facts
- Moooi celebrated its 25th anniversary at Milan Design Week 2026.
- The presentation was held at Superstudio Più, where Moooi had its first Milan exhibition.
- The installation was designed by co-founder Marcel Wanders.
- Choreographer Yoann Bourgeois collaborated on the presentation, focusing on balance and suspension.
- New launches included Yves Béhar's Peaks sofa and 'Future Fossils' by Kilian Vos and Moooi Carpets.
- A monumental anniversary tapestry by Mart Veldhuis mapped the brand's history.
- Moooi was founded in 2001.
- The brand's name is Dutch for 'beautiful,' with an extra 'o' signifying added value.
- Wanders stated that extra value today is found in meaning and lasting connection.
- The presentation was described as a multi-sensory environment combining light, movement, sound, and material.
Entities
Artists
- Marcel Wanders
- Yoann Bourgeois
- Yves Béhar
- Kilian Vos
- Mart Veldhuis
Institutions
- Moooi
- Moooi Carpets
- Superstudio Più
- Whitewall
Locations
- Milan
- Italy