ARTFEED — Contemporary Art Intelligence

Monocle asks three fashion insiders for their style advice

other · 2026-04-30

Monocle has gathered styling tips from three notably fashionable individuals: Atsushi Hasegawa, Maria Lemos, and Hirofumi Kurino. Hasegawa, head of creative at The Newt in Somerset, recommends knowing what suits your body, keeping clothes for decades, dressing according to your mood, and improvising outfits like a DJ. Lemos, founder of London boutique Mouki Mou, advises building a wardrobe over time with quality pieces, gaining confidence with age, and treating luxury as personal rather than brand-driven. Kurino, co-founder of Japanese retailer United Arrows, emphasizes going with the flow, prioritizing color over fit, avoiding logos and pre-ripped jeans, and sticking to personal staples like Caruso suits and supermarket socks. The consensus across all three: ignore trends, invest in lasting garments, and break the rules.

Key facts

  • Atsushi Hasegawa is head of creative at The Newt in Somerset.
  • Hasegawa worked at Vivienne Westwood's Tokyo shop in the late 1980s.
  • Maria Lemos runs Mouki Mou on London's Chiltern Street.
  • Hirofumi Kurino co-founded United Arrows and is now a senior adviser.
  • Kurino is also a consultant for Japanese manufacturing organization J-Quality.
  • All three advise against pre-ripped jeans and logos.
  • Lemos keeps pieces over 30 years old.
  • Kurino has worn the same hairstyle for 30 years.

Entities

Artists

  • Atsushi Hasegawa
  • Maria Lemos
  • Hirofumi Kurino

Institutions

  • Monocle
  • The Newt
  • Vivienne Westwood
  • Mouki Mou
  • United Arrows
  • J-Quality
  • Niwaki
  • Maison de la Mouche
  • Clarks
  • Caruso

Locations

  • Somerset
  • United Kingdom
  • Tokyo
  • Japan
  • London
  • Paris
  • France

Sources