Monga Design creates visual identity for alternative investment broker Klave
Monga Design has developed the visual identity for Klave, an alternative investment broker that allows fans to invest in content producers. The brand identity combines bold typography for the logo with a readable sans serif for supporting text, and includes patterns and shapes to add personality. A yellow circle represents digital currency, while a secondary palette reflects editorial lines: video, music, stream, and paid content. The letters 'a' and 'v' in the logo form two arrows pointing in opposite directions, symbolizing financial transaction movement. The project was created by Mateus Yuzo and Michel Refatti and shared on Behance.
Key facts
- Klave is an alternative investment broker that turns content producers into assets and fans into investors.
- Monga Design created the visual identity for Klave.
- The logo uses bold typography with the letters 'a' and 'v' forming two arrows betting in opposite directions.
- A yellow circle represents digital currency in the brand identity.
- A secondary palette represents editorial lines: video, music, stream, and paid content.
- The project was created by Mateus Yuzo and Michel Refatti.
- The original article was published on Behance.
- The brand personality is described as Male, Adult, Contemporary, Technological.
Entities
Artists
- Mateus Yuzo
- Michel Refatti
Institutions
- Monga Design
- Behance
- Klave