Moncler's Giant Inflatable Octopus Invades 10 Corso Como for Milan Design Week
During Milan Design Week, which concluded on April 26, Italian fashion brand Moncler transformed the iconic concept store 10 Corso Como with a giant inflatable pink octopus. The installation, part of Moncler's 'Puffy Summer' campaign, featured the octopus spilling from windows, balconies, and the rooftop, with tentacles extending among 24 mannequins dressed in the Summer Collection. Set designer Andy Hillman created the inflatable animal sculptures, including a whale, lobster, seahorse, crab, and flamingo, inspired by Moncler's signature puffer coats. The campaign will travel to Seoul's Seongsu district from May 1 to 3, where a giant octopus will wrap around a dedicated space, creating an immersive underwater world.
Key facts
- Milan Design Week wrapped up on April 26.
- Moncler took over 10 Corso Como with a giant inflatable pink octopus.
- The octopus covered the interior and exterior of the concept store.
- Set designer Andy Hillman created the inflatable animal sculptures.
- The campaign includes inflatable octopus, whale, lobster, seahorse, crab, and flamingo.
- Inside, the octopus extended among 24 mannequins in Moncler's Summer Collection.
- From May 1 to 3, the puffy creatures will appear in Seoul's Seongsu district.
- The campaign is called 'Puffy Summer' and features thinner, layered outerwear.
Entities
Artists
- Andy Hillman
- Jamie Dornan
Institutions
- Moncler
- 10 Corso Como
- Glocal Design Magazine
Locations
- Milan
- Italy
- Seoul
- South Korea
- Seongsu district