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Mona Lisa tops Instagram art hashtag ranking by money.co.uk

digital · 2026-04-27

Money.co.uk, a British financial comparison platform, analyzed Instagram hashtags to identify the ten most posted artworks. Leonardo da Vinci's Mona Lisa leads with 1,940,692 hashtags, followed by Vincent van Gogh's The Starry Night (1,733,345) and Gustav Klimt's The Kiss (263,001). The ranking continues with Pablo Picasso's Guernica (169,727), Grant Wood's American Gothic (98,608), Diego Velázquez's Las Meninas (39,969), Leonardo da Vinci's Salvator Mundi (15,453), Raphael's The School of Athens (10,258), Salvador Dalí's The Persistence of Memory (10,074), and René Magritte's The Son of Man (9,857). The study highlights the concept of 'instagrammability' as a criterion for art popularity. Salman Haqqi, a finance expert at money.co.uk, noted that people are exploring alternative investments like art amid inflation and economic uncertainty.

Key facts

  • Money.co.uk conducted the study on Instagram hashtags.
  • Mona Lisa has 1,940,692 hashtags.
  • The Starry Night has 1,733,345 hashtags.
  • The Kiss has 263,001 hashtags.
  • Guernica has 169,727 hashtags.
  • American Gothic has 98,608 hashtags.
  • Las Meninas has 39,969 hashtags.
  • Salvator Mundi has 15,453 hashtags.
  • The School of Athens has 10,258 hashtags.
  • The Persistence of Memory has 10,074 hashtags.
  • The Son of Man has 9,857 hashtags.
  • Salman Haqqi commented on art as an alternative investment.

Entities

Artists

  • Leonardo da Vinci
  • Vincent van Gogh
  • Gustav Klimt
  • Pablo Picasso
  • Grant Wood
  • Diego Velázquez
  • Raphael
  • Salvador Dalí
  • René Magritte

Institutions

  • money.co.uk
  • Louvre
  • Museum of Modern Art
  • Österreichische Galerie Belvedere

Locations

  • Paris
  • France
  • New York
  • United States
  • Vienna
  • Austria

Sources