MoMI reports 311,000 visitors in 2025, a 105% jump from 2024
In 2025, the Museum of the Moving Image (MoMI) in New York City reported an unprecedented 311,000 visitors, exceeding pre-pandemic attendance figures. This marks a remarkable 105% rise compared to 2024 and a 147% increase from 2023. An analysis conducted by Coda Societies in collaboration with MoMI revealed that 61.4% of general admission visitors are local residents, alongside 89.6% of film program participants, 89.5% of members, and 78.9% of family guests. The surge in attendance was largely fueled by repeat visits, with almost half of general admission guests returning for at least a third time. MoMI experienced its peak single-day attendance of 3,600 on February 14, 2026, coinciding with the launch of the exhibition Stories and Set Design for the Sopranos.
Key facts
- MoMI recorded 311,000 visitors in 2025.
- Attendance increased 105% from 2024 and 147% from 2023.
- New York City residents make up 61.4% of general admission.
- 89.6% of film program attendees are NYC residents.
- 89.5% of museum members are NYC residents.
- 78.9% of family visitors are NYC residents.
- Nearly half of general admission attendees were on their third visit or more.
- Highest single-day attendance was 3,600 on February 14, 2026.
Entities
Institutions
- Museum of the Moving Image
- Coda Societies
Locations
- New York City
- United States