MOIR Museum of Infinite Realities Opens in Brussels with AI Personality Test

The MOIR – Museum of Infinite Realities, a new immersive museum dedicated to science and cutting-edge technologies, will open on April 13 in Rue du Marché aux Poulets 32, Brussels, just steps from the Grand Place. Its inaugural show, "Explore The True You," is a 60-minute experience for up to 24 visitors, who navigate seven rooms making choices analyzed in real time by algorithms based on psychological and neurological methods. At the end, participants discover their spirit animal and personality type. The museum collaborated with a University of Oxford research group led by Martha Newson, an expert in psychology and cognitive anthropology. The interdisciplinary approach combined psychology, anthropology, neuroscience, and philosophy, with preliminary studies on over 1,000 participants. The projections do not correlate with sociodemographic traits like age, sexuality, or profession, but probe intimate personality aspects and their connections to others. The experience uses 5D holographic technology, interactive cameras, personalized sounds, lighting, and RFID tracking. MOIR is a permanent venue that will refresh its programming with new immersive and interactive experiences. It is a joint venture between Cinimod Studio, known for creating immersive experiences for brands like Ralph Lauren, McLaren, Adobe, Microsoft, and Rolls-Royce, and Everland, a real estate firm specializing in luxury hotels and retail projects.