Modena's Museo della Figurina to Exhibit Fiorucci Stickers Album
The Museo della Figurina in Modena will host 'Pop Therapy. Lo spirito rivoluzionario delle figurine Fiorucci' from March 9, celebrating the iconic Fiorucci Stickers album published by Edizioni Panini in 1984. The album, which sold over 25 million packs, features 200 stickers encapsulating the graphic history of the Milanese fashion house. Curated by Diana Baldon and Francesca Fontana, the exhibition is organized into six thematic sections: Fiorucci Story, Electron, Pin Up, Dance, Romance, and Swim. It traces the maison's visual evolution from Italo Lupi's cherubs (1970) to Oliviero Toscani's advertising campaigns. The album's distinctive design—a brightly colored binder with a magnetic button containing 28 movable cards—turned it into a cult object, fueling 'Fioruccimania'. An installation by artist Ludovica Gioscia, inspired by 1980s culture, complements the show.
Key facts
- Exhibition 'Pop Therapy. Lo spirito rivoluzionario delle figurine Fiorucci' opens March 9 at Museo della Figurina, Modena.
- Fiorucci Stickers album published by Edizioni Panini in 1984.
- Over 25 million sticker packs sold.
- Album contains 200 stickers.
- Curated by Diana Baldon and Francesca Fontana.
- Six thematic sections: Fiorucci Story, Electron, Pin Up, Dance, Romance, Swim.
- Features works by Italo Lupi (1970 cherubs) and Oliviero Toscani (ad campaigns).
- Album designed as a binder with magnetic button and 28 movable cards.
- Includes installation by Ludovica Gioscia.
- Exhibition traces graphic history of Milanese fashion house Fiorucci.
Entities
Artists
- Italo Lupi
- Oliviero Toscani
- Ludovica Gioscia
Institutions
- Museo della Figurina
- Edizioni Panini
- Fiorucci
Locations
- Modena
- Italy