Mixed Reality: Technology, Applications, and Future Impact

Mixed Reality (MR) is an Extended Reality (XR) technology that overlays interactive virtual objects onto the real world, distinct from Virtual Reality (VR) and Augmented Reality (AR). Arcadia Earth uses MR and multisensory tech to create immersive art experiences about environmental impact. MR enables remote team collaboration on digital products at full scale, enhancing creativity and design evaluation. Companies like Microsoft, Apple, Meta, Google, HTC, Samsung, Sony, and Huawei invest heavily in MR devices and research. Mercedes-Benz uses HoloLens 2 to reduce service resolution times and travel costs. MR applications span training, healthcare, retail, marketing, media, entertainment, and automotive. It improves brand experience, internal training, and collaboration. The technology is expected to accelerate creative processes, productivity, and time-to-market. Elisabetta Rotolo, CEO of MIAT – Multiverse Institute For Arts & Technology, authored the article on Artribune.