Missoni Debuts Resort Club at Villa Coconut Hotel in Egypt
Missoni, the renowned Italian fashion brand, has launched its inaugural Resort Club in Egypt and Africa at the Villa Coconut Hotel, situated in Zoya Ghazala Bay on the North Coast of Egypt. This pop-up, in collaboration with real estate firm LMD, enhances the hotel and beach area with Missoni’s distinctive palette of emerald green, lime, turquoise, and yellow, along with its famous zigzag designs. Beach essentials, including sunbeds, umbrellas, and towels, showcase Missoni’s patterns for a complete brand experience. A dedicated Missoni boutique, managed by Nile Projects, features ready-to-wear, swimwear, and home items. This initiative underscores Missoni's dedication to merging Italian artistry with the Mediterranean essence of the North Coast, establishing a vibrant lifestyle hub.
Key facts
- Missoni opens its first Resort Club in Egypt and Africa at Villa Coconut Hotel.
- The Resort Club is located within Zoya Ghazala Bay, a flagship destination of real estate company LMD.
- The pop-up is Missoni's first Resort Club in Egypt and its first on the African continent.
- Villa Coconut Hotel has been reimagined with Missoni's palette of emerald green, lime, turquoise, and yellow.
- Sunbeds, umbrellas, towels, cushions, and beach accessories are dressed in Missoni Resort Club patterns.
- A standalone Missoni boutique, operated by Nile Projects, offers ready-to-wear, swimwear, beachwear, accessories, and Missoni Home pieces.
- The project reflects Missoni's ongoing commitment to connecting its creative world to select hospitality destinations.
- The partnership with LMD and Villa Coconut Hotel introduces a new lifestyle destination within Zoya Ghazala Bay.
Entities
Institutions
- Missoni
- Villa Coconut Hotel
- LMD
- Nile Projects
- Whitewall
Locations
- Egypt
- North Coast
- Zoya Ghazala Bay
- Africa