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Millon revives Pierre Bergé & Associés brand

market-auction · 2026-04-30

The auction house Millon has relaunched the Pierre Bergé & Associés brand. The announcement was made on April 30, 2026, in Le Journal des Arts. The article, written by Julien Tribut, is behind a paywall, so further details are limited. This move revives a name associated with the late Pierre Bergé, co-founder of Yves Saint Laurent and a major figure in French art and culture.

Key facts

  • Millon has relaunched Pierre Bergé & Associés.
  • The announcement was made on April 30, 2026.
  • The article is by Julien Tribut in Le Journal des Arts.
  • The article is behind a paywall.
  • Pierre Bergé was co-founder of Yves Saint Laurent.

Entities

Institutions

  • Millon
  • Pierre Bergé & Associés
  • Le Journal des Arts

Sources