Milano MuseoCity 2020 Returns with Hybrid Digital and Physical Program

Milano MuseoCity returns for its fourth edition from July 31 to August 2, 2020, after being postponed from March due to the pandemic. The event, part of Milan's Aria di Cultura summer program, involves over 85 venues including art museums, history museums, science museums, house museums, artist homes, and archives. The theme is 'DONNE PROTAGONISTE' (Women Protagonists), linking to the city's year-long cultural program 'I talenti delle donne'. New digital initiatives include 'MUSEO INVISIBILE', a podcast series launching July 31; a video conference 'Donne e Innovazione nel Museo contemporaneo' on August 1, streamed on YouTube; and 'MUSEO DIFFUSO', an app providing info on participating museums, 20th-century facade artworks, and over 40 augmented reality street art pieces from MAUA-Museo Arte Urbana Aumentata. 'MUSEO SEGRETO' offers a transversal tour titled 'Le signore dei musei' highlighting women who shaped each museum's history. President Maria Grazia Mazzocchi noted that during lockdown, virtual engagement surpassed the previous 80,000 visitor count, prompting a hybrid model blending physical and digital experiences for future editions.