Milano Home of Design: Campaign Celebrates Milan's Design Identity Ahead of Design Week

In anticipation of Milano Design Week, which lasts until April 23, 2023, YesMilano has unveiled the 'Milano Home of Design' poster initiative to honor the city's design heritage. The campaign, featuring images by Eric Scaggiante and commissioned by Wunderman Thompson, showcases notable design aspects such as the metro handrails by Franco Albini and Franca Helg, Giuseppe Mengoni's Galleria Vittorio Emanuele, Giannino Castiglioni's Bernocchi newsstand, Bar Basso's iconic 'Bicchierone' glass, and traditional risotto with ossobuco. Starting April 12, these visuals will be displayed on 300 screens and 500 posters throughout the city. Additionally, YesMilano will offer itineraries centered on circularity, sustainability, and inclusivity. Luca Martinazzoli and Elena Vasco highlighted the campaign's importance in promoting Milan's design legacy and its economic impact.