Milanese lawyer-turned-art-collector gains 43k Instagram followers by promoting emerging artists
In 2016, Milan-based lawyer Germano "Gerry" Bonetti rose to fame on Instagram within the art community by showcasing works to promote emerging artists. His engaging posts and fervent approach attracted over 43,000 followers by 2018. Coming from a lineage of antique merchants, Bonetti's fascination with modern art was initially met with skepticism by his conventional parents. He started his collection around 1999–2000, concentrating on geometric abstraction. Influenced significantly by artist Enzo Cacciola, who highlighted connections with creators, Bonetti dedicates 6–8 hours each day to Instagram, curating images and engaging with followers. He selects artworks that evoke an "electric shock," featuring talents such as Alicja Kwade and Serena Vestrucci.
Key facts
- Germano 'Gerry' Bonetti is a Milanese lawyer and art collector.
- He started posting art on Instagram in 2016 to support young artists.
- His Instagram account grew to over 43,000 followers in two years.
- He comes from a family of antique dealers and architects.
- He began professional collecting around 1999–2000.
- He met artist Enzo Cacciola, who influenced his approach.
- He spends 6–8 hours daily on Instagram, often until 3:30 AM.
- He believes 80% of collectors today buy for quality of life, not investment.
Entities
Artists
- Germano Bonetti
- Lucio Fontana
- Enzo Cacciola
- Serena Vestrucci
- Alicja Kwade
- Jose Dàvila
- Tùlio Pinto
- Monica Bonvicini
- Paola Pivi
- Jonathan Vivacqua
- Lorenzo Taini
- Sophie Ko
- Gioia Di Girolamo
- Alterazioni Video
- Tamara Swan
- Hector M. Flores
Institutions
- Artribune
Locations
- Milan
- Italy