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Milan's Liberty-style Demidoff Hotel Painted Black Sparks Controversy

architecture-design · 2026-04-27

The Demidoff Hotel, a Liberty-style structure established in 1931 in Milan, has undergone a complete transformation with its exterior painted entirely black, igniting controversy among local residents and online platforms. Situated close to the Boschi-Di Stefano house museum, this hotel was constructed following a wager by engineers who had previously developed the Albergo Plinius, which was later renamed Demidoff. Architect Egidio Corti designed the hotel with a distinctive 'iron' shape. Locals have labeled the new black facade as 'depressing' and raised concerns regarding the approval process for this alteration. Massimo Scarinzi from Municipio 3 noted that municipal authorization was unnecessary due to the absence of restrictions, proposing a color plan for Milan to avert future disputes. A nearby building on via Farneti had previously faced similar backlash for its dark gray repainting.

Key facts

  • Demidoff Hotel in Milan repainted entirely black
  • Building built in 1931, Liberty style, designed by architect Egidio Corti
  • Located between via Aldrovandi and via Plinio, near Boschi-Di Stefano house museum
  • No municipal authorization required due to lack of landscape constraints
  • Massimo Scarinzi, assessor at Municipio 3, commented on the controversy
  • Previous case in via Farneti two years ago: building repainted dark gray, later lightened
  • Antonella Bruzzese proposed a color plan for Milan
  • Residents expressed discontent on Facebook groups

Entities

Artists

  • Egidio Corti

Institutions

  • Demidoff Hotel
  • Boschi-Di Stefano
  • Municipio 3 del Comune di Milano
  • Commissione Paesaggio

Locations

  • Milan
  • Italy
  • via Aldrovandi
  • via Plinio
  • via Farneti
  • Porta Venezia

Sources