Milan Offers Citizens Vouchers for Theater, Cinema, and Concert Tickets
The Municipality of Milan has launched "Milano che spettacolo!," a €90,000 voucher initiative running from October 24 to November 14, 2021, to revive the live entertainment sector post-pandemic. Partnering with Intesa Sanpaolo and supported by AGIS Lombarda, the program offers 9,000 vouchers worth €5 and 3,000 vouchers worth €15 for discounted tickets to theaters, cinemas, concerts, and live clubs. A citywide advertising campaign using posters, digital banners, social media, newsletters, Web TV, and radio will promote the initiative. Assessor to Culture Filippo Del Corno stated it is a concrete sign of support for a sector that suffered most from pandemic restrictions. The initiative follows the "Bauli in piazza" protest by entertainment workers in Piazza del Duomo nearly a year ago, which sought to prevent prolonged closures that caused drastic revenue drops. Detailed access instructions and a list of participating operators will be released in the coming weeks.
Key facts
- Milan's municipality approved a €90,000 voucher plan for live entertainment.
- The initiative runs from October 24 to November 14, 2021.
- 9,000 vouchers of €5 and 3,000 vouchers of €15 are available.
- Intesa Sanpaolo is a partner; AGIS Lombarda provides organizational support.
- A citywide advertising campaign includes posters, digital banners, social media, newsletters, Web TV, and radio.
- Assessor to Culture Filippo Del Corno announced the plan on Facebook.
- The initiative follows the 'Bauli in piazza' protest in Piazza del Duomo nearly a year ago.
- The goal is to bring audiences back to theaters, cinemas, concerts, and live clubs.
Entities
Artists
- Filippo Del Corno
Institutions
- Comune di Milano
- Intesa Sanpaolo
- AGIS Lombarda
- Artribune
Locations
- Milan
- Italy
- Piazza del Duomo