Milan Fashion Week Spring/Summer 2022: Dolce & Gabbana and Diesel Lead Digital Presentations
Milan Fashion Week's Spring/Summer 2022 men's presentations were held entirely digitally due to the ongoing pandemic, with no international buyers or press in attendance. Many brands embraced nature-themed, sustainability-conscious messaging, but Dolce & Gabbana stood out by ignoring green themes entirely, staging a spectacular runway show at the Metropolitan venue in Milan. The brand presented over 100 looks featuring impeccable tailoring, Swarovski crystals, and luxurious psychedelic prints, with a diverse casting of models. Diesel, under new artistic director Glenn Martens, debuted its collection with a focus on sustainability: Martens implemented a certified Denim Library capsule covering 40% of the new offer, with certified washes and raw cotton. The collection included denim clichés, recycled paper coats, and utility skirts, blending eco-consciousness with Diesel's sexy, well-constructed denim tradition. Prada and Fendi also presented notable collections, while the overall mood was described as 'consciously green.'
Key facts
- Milan Fashion Week Spring/Summer 2022 men's presentations were entirely digital.
- No international buyers or press attended in person due to the pandemic.
- Many brands used nature-themed, sustainability-focused messaging.
- Dolce & Gabbana did not reference sustainability, staging a lavish runway show at the Metropolitan venue in Milan.
- Dolce & Gabbana presented over 100 looks with Swarovski crystals and luxurious prints.
- Diesel's artistic director Glenn Martens implemented a certified Denim Library capsule covering 40% of the new offer.
- Diesel's collection included denim clichés, recycled paper coats, and utility skirts.
- Prada and Fendi also presented notable collections.
Entities
Artists
- Domenico Dolce
- Stefano Gabbana
- Renzo Rosso
- Glenn Martens
- David Gandy
Institutions
- Dolce & Gabbana
- Diesel
- OTB
- Maison Margiela
- Marni
- Jil Sander
- Prada
- Fendi
- Artribune
Locations
- Milan
- Italy
- Metropolitan venue
- Bruges
- Belgium