Milan Design Week 2026: Has Brandification Gone Too Far?

In the latest episode of Dezeen Weekly, editors Nat Barker, Cajsa Carlson, and Jane Englefield debate whether Milan Design Week 2026 has reached peak 'brandification.' The podcast explores the overwhelming presence of food and inflatables at this year's festival, questioning if these trends are linked to global geopolitical issues. The team also examines whether corporate installations have hit a tipping point and whether the heavy involvement of fashion houses and other brands is problematic for the design week. The episode reflects on the major trends observed and the broader implications for the event's identity.