Milan Design Week 2026 grapples with luxury focus amid global crises

Milan design week, the world's most significant design event, returns next week with hundreds of exhibitions and installations across Italy's design capital. Max Fraser, editorial director of Dezeen, notes the event has evolved from its 1961 origins as the Salone del Mobile trade fair focused on Italian furniture. While furniture remains central, fashion, lifestyle, tech, and car brands now contribute substantial noise. Fraser observes that despite geopolitical and climatic turmoil, many companies continue showcasing luxury objects for wealthy audiences. Rising energy, material, and labor costs present challenges, yet lavish displays of sofas, dining tables, chandeliers, and kitchens persist. Some designers and institutions are addressing environmental, political, and social issues through modestly budgeted experimental presentations. Fraser encourages visitors to seek out these emerging voices rather than predictable established shows. The event's magnetism draws international visitors searching for new products, talents, and trends. Base Milano serves as a hub for emerging and experimental design during the week.