Midlist galleries face business model crisis amid calls for venture capital approach
According to economist Clare McAndrew and collector Alain Servais, midlist galleries featuring 15–20 artists are increasingly threatened by the financial dynamics that favor megagalleries. The high costs associated with art fairs, coupled with rising income inequality and expensive real estate, compound these difficulties. To mitigate expenses, initiatives like Vanessa Carlos's Condo for shared spaces and David Zwirner's suggested 'tax' on art fairs aim to support smaller galleries. However, viable revenue-generating ideas are limited. Servais proposes a transfer-fee system akin to FIFA for artists transitioning to megagalleries. The reliance on consignment models leaves galleries at risk, prompting figures like Jeffrey Deitch and Stefan Simchowitz to explore art funds. A venture capital approach is also suggested, but it faces pushback from an art establishment resistant to investment terminology, as highlighted in the November 2018 ArtReview.
Key facts
- Midlist galleries with 15–20 artists face threats from megagallery-dominated economics
- Economist Clare McAndrew and collector Alain Servais have highlighted these challenges
- Art fairs are costly but essential sales platforms for galleries
- Vanessa Carlos's Condo initiative allows galleries to share space and networks in new cities
- David Zwirner proposed an art-fair 'tax' to subsidize smaller galleries' attendance
- Alain Servais suggested a FIFA-style transfer-fee system for artist moves to megagalleries
- The consignment model leaves galleries vulnerable without inventory ownership
- A venture capital model is proposed where galleries invest in artists with strategic plans
Entities
Artists
- Vanessa Carlos
- David Zwirner
- Jeffrey Deitch
- Stefan Simchowitz
- Martha Rosler
- Banksy
Institutions
- ArtReview
- Condo
- Hauser & Wirth
- Pace
- Art Basel
- FIFA
Locations
- Basel
- Switzerland