ARTFEED — Contemporary Art Intelligence

Microsoft reduces Game Pass Ultimate subscription cost while delaying Call of Duty availability

other · 2026-04-21

Microsoft has implemented a significant price reduction for its Game Pass Ultimate subscription service, lowering the monthly fee from $29.99 to $22.99. This $7 monthly decrease represents a notable adjustment to the company's gaming subscription model. However, the company has simultaneously announced a substantial change to its content release strategy for major game franchises. New Call of Duty titles will no longer be available on the service immediately upon their commercial release. Instead, these popular first-person shooter games will only become accessible to subscribers approximately one year after their initial launch. This dual announcement creates a complex value proposition for consumers, balancing reduced costs against delayed access to premium content. The pricing adjustment and content availability change appear to be strategic decisions within Microsoft's broader gaming business operations.

Key facts

  • Game Pass Ultimate monthly price reduced from $29.99 to $22.99
  • Price reduction amounts to $7 per month
  • New Call of Duty titles won't be available at launch
  • Call of Duty games will be added approximately one year after release
  • Microsoft is implementing these changes to its subscription service
  • The changes affect both pricing and content availability
  • Game Pass Ultimate is a gaming subscription service
  • Call of Duty is a major video game franchise

Entities

Institutions

  • Microsoft

Sources