Microsoft Build Conference Branding Features 3D Motion Design by Cody Sorgenfrey

Visual and motion designer Cody Sorgenfrey led the 3D and motion design for Microsoft's Build developer conference branding. Working at Microsoft, Sorgenfrey and his team developed three distinct branding directions for the event. The project involved multiple creative roles, with Daniel Varon serving as art director, Benjamin Andis handling visual design, and Elena Dvorkina contributing illustrations. Sorgenfrey specifically focused on the design and motion elements, creating work described as stunning in a video presentation. The design approach aimed to enhance the user experience across all conference touchpoints. The video showcasing the work demonstrates how the motion design would inspire attendees throughout their conference journey. This branding initiative represents a significant visual identity project for Microsoft's premier developer event.