ARTFEED — Contemporary Art Intelligence

Michel Gondry directs whimsical Burger King ad featuring cow flatulence

other · 2026-04-27

Oscar-winning French director Michel Gondry has created a playful advertisement for Burger King's Reduced Methane Whopper, an eco-friendly burger aimed at reducing greenhouse gas emissions from cattle farming. Titled "Cows Menu," the short film stars 11-year-old country singer Mason Ramsey, who sings a catchy tune about global warming and cow flatulence alongside a group of children. The ad employs a mix of live action, stop motion, and animation to depict a fantastical setting. Gondry, known for his unconventional style and the 2005 Oscar-winning screenplay for "Eternal Sunshine of the Spotless Mind," brings his signature whimsy to the campaign, which promotes Burger King's efforts to lower methane emissions from livestock.

Key facts

  • Michel Gondry directed a Burger King ad titled 'Cows Menu'.
  • The ad promotes the Reduced Methane Whopper, an eco-friendly burger.
  • The short film features 11-year-old country singer Mason Ramsey.
  • The ad uses live action, stop motion, and animation.
  • Gondry won an Oscar for the screenplay of 'Eternal Sunshine of the Spotless Mind' in 2005.
  • The campaign aims to highlight Burger King's efforts to reduce greenhouse gas emissions.
  • The ad focuses on cow flatulence as a source of methane.
  • Gondry is known for his anticonformist and bizarre style.

Entities

Artists

  • Michel Gondry
  • Mason Ramsey

Institutions

  • Burger King

Locations

  • Versailles

Sources