Mibact Launches Carnival-Themed Social Media Treasure Hunt in Italian Museums

The Italian Ministry of Cultural Heritage (Mibact) has launched a Carnival-themed social media campaign for February 2017, inviting visitors to find and photograph artworks depicting masks in Italian museums. The initiative, part of a monthly treasure hunt series, encourages participants to share images of masked figures in paintings, sculptures, vases, and tapestries from various eras, including Pompeian frescoes and Venetian bourgeois paintings. Selected works are promoted as digital posters on the ministry's and individual museums' social media channels, particularly Instagram, with the call to action "Cerca le opere nei musei e condividile" (Find the artworks in museums and share them). The campaign aims to engage the public with cultural heritage through seasonal and current events.