MIA: Virtual Reality Museum Opens in Avella, Italy

The MIA (Museo Immersivo e Archeologico) has opened in the Palazzo Baronale of Avella, Italy, offering immersive virtual reality experiences of the ancient Roman city of Abella, which came under Roman protection in 399 BC. Spanning 1,200 square meters across two floors plus a mezzanine and attic, the museum features nine themed rooms and an educational space with projections, graphic installations, talking paintings, and VR stations. Developed by ETT, the project aims to reveal historical aspects previously obscured by time. ETT CEO Giovanni Verreschi stated the museum exemplifies how technology supports historical study and enhances cultural heritage. The museum is part of the Sistema Irpinia digital platform, a tourism-cultural plan developed by Almaviva connecting 118 municipalities across 29 districts via interactive infopoints. Avella Mayor and Province President Domenico Biancardi expressed pride in the achievement, calling the museum a gem for the local community. The Sistema Irpinia platform will officially launch at the end of August but will be operational from late July.