Method Design's Hypnotic Video Animation for AICP Awards

Method Design studio released a mesmerizing video animation for the 2016 AICP Awards, the most prestigious prize in advertising. The video features a series of avatars made from materials like feathers, balloons, marshmallows, paper, thread, bricks, pearls, and dust, engaged in a frenzied dance. Each avatar represents a sponsor of the event. The animation combines motion capture, procedural animation, and dynamic simulation, showcasing the capabilities of digital animation. The best commercials of the year were awarded during a ceremony at the Museum of Modern Art (MoMA) in New York on June 9, 2016. Winning works will tour major cultural institutions across the United States and beyond, and are annually added to MoMA's Department of Film archive, which holds over 1,800 commercials.