Metaverse and NFTs in Fashion: From Virtual Showrooms to Digital Twins
The metaverse and NFTs are being integrated into the fashion sector as part of the evolving digital landscape. Virtual showroom experiences are enhanced by AI and augmented reality, while NFTs serve to verify products, particularly attracting Gen Z shoppers. Notable pioneers include Balenciaga, which introduced Fortnite skins, Nike's acquisition of RTFKT, and Louis Vuitton's NFT game by Beeple celebrating its 200th anniversary. Gucci's virtual Gucci Garden on Roblox drew 19 million visitors, and Ralph Lauren partnered with Zepeto. March 2022 marked the inaugural Metaverse Fashion Week on Decentraland, featuring 70 brands. Polimoda has initiated a course on Fashion for the Metaverse, and BLOCKVISION offers blockchain services. Tommy Hilfiger launched a Roblox store, and Meta unveiled its Avatars Store with designs from Prada, Balenciaga, and Thom Browne.
Key facts
- AI and AR enable virtual showroom visits and front-row experiences.
- NFTs authenticate products and identify collectibles on blockchain.
- Gen Z consumers drive metaverse engagement.
- Balenciaga created Fortnite skins; Nike bought RTFKT.
- Louis Vuitton launched a game with NFTs by Beeple.
- Gucci's virtual Gucci Garden on Roblox had 19 million visitors.
- First Metaverse Fashion Week in March 2022 on Decentraland with 70 brands.
- Polimoda launched a Fashion for Metaverse course with Monogrid.
- BLOCKVISION offers blockchain traceability, digital twins, and smart labels.
- Tommy Hilfiger opened a store on Roblox.
- Meta launched Avatars Store with Prada, Balenciaga, Thom Browne.
- Eva Chen: digital goods will drive the creative economy.
Entities
Artists
- Beeple
- Massimiliano Giornetti
- Eva Chen
- Mark Zuckerberg
- Alessia Caliendo
Institutions
- Balenciaga
- Nike
- RTFKT
- Louis Vuitton
- Gucci
- Roblox
- Ralph Lauren
- Zepeto
- Decentraland
- Dolce&Gabbana
- Etro
- Tommy Hilfiger
- Cavalli
- IKKS
- Polimoda
- Monogrid
- Digital Design Award
- BLOCKVISION
- Meta
- Messenger
- Prada
- Thom Browne
- Artribune
- Central Saint Martins
- IED di Roma
Locations
- Italy
- Bologna
- South Korea
- New York
- Bronx
- London
- Rome