Meta's Business AI Hits 10 Million Weekly Conversations
Meta's business AI tools now facilitate 10 million conversations per week, up from 1 million at the start of 2026. The company expanded the beta program to the U.S., EMEA, APAC, and LATAM. Currently free for small businesses, CEO Mark Zuckerberg hinted at a future monetization model. Meta's new large language model, Muse Spark, powers these tools under the Meta Superintelligence Labs division. Over 8 million advertisers use at least one GenAI ad creative tool, with video generation features boosting conversion rates by over 3%. Meta also launched the open beta of Meta Ads AI Connectors this week. The company reported Q1 profit of $26.8 billion on revenue of $56.3 billion, up 33% year-over-year.
Key facts
- Meta's business AI facilitated 10 million conversations per week as of late March 2026.
- This is up from 1 million conversations per week at the beginning of 2026.
- The beta program expanded to the U.S., EMEA, APAC, and LATAM.
- Business AI tools are currently free for small businesses.
- CEO Mark Zuckerberg hinted at a future monetization model.
- Meta's new LLM Muse Spark powers the tools under Meta Superintelligence Labs.
- Over 8 million advertisers use at least one GenAI ad creative tool.
- Video generation features saw over 3% higher conversion rates in tests.
- Meta launched the open beta of Meta Ads AI Connectors this week.
- Q1 profit was $26.8 billion, revenue $56.3 billion (up 33% year-over-year).
Entities
Institutions
- Meta
- Meta Superintelligence Labs
Locations
- United States
- EMEA
- APAC
- LATAM