Mestre's M9 Museum Nears Opening with Public Art Campaign
Twenty-five billboards featuring photographs by Alessandra Chemollo have been installed across Mestre, showcasing urban transformations as part of a campaign titled 'Mestre, una città che cambia.' The initiative, curated by Fondazione di Venezia, aims to engage residents ahead of the M9 museum opening—the first space dedicated to 20th-century Italian history. The billboards, measuring 1.40 x 2 meters, include quotes from locals about the city's evolution. A selection of photos appears on the construction fence along via Poerio. Fondazione di Venezia president Giampietro Brunello stated the campaign is part of a 'developing audiences' strategy leading up to M9's inauguration in 2017. A giveaway runs until January 6, inviting people to photograph the billboards and post on social media with @M9Mestre, with prizes including tickets to the exhibition 'Artico. Ultima frontiera' at Casa dei Tre Oci and a photography catalog published by Fondazione di Venezia/Marsilio.
Key facts
- 25 billboards installed across Mestre
- Photographs by Alessandra Chemollo
- Campaign titled 'Mestre, una città che cambia'
- Curated by Fondazione di Venezia
- M9 museum is the first space dedicated to 20th-century Italian history
- Billboards measure 1.40 x 2 meters
- Quotes from locals included on billboards
- Selection of photos on construction fence along via Poerio
- Giampietro Brunello is president of Fondazione di Venezia
- Giveaway runs until January 6
- Prizes include tickets to 'Artico. Ultima frontiera' at Casa dei Tre Oci
- Catalog published by Fondazione di Venezia/Marsilio
Entities
Artists
- Alessandra Chemollo
Institutions
- Fondazione di Venezia
- M9
- Casa dei Tre Oci
- Marsilio
Locations
- Mestre
- Italy
- Venezia
- via Poerio