Men's Health Week 2026: A Warm Digital Home for 101 Reasons to See Your GP
The Men's Health Week 2026 campaign, organized by Healthy Male, an Australian public health organization, will run from June 15 to 21. Not Another, a creative agency, designed the campaign's website, led by design director Eddy Davies, technical lead Druhin Tarafder, and creative director Mark Townshend. Targeting Australian men aged 18 to 44—who often postpone GP visits—the site features '101 Reasons to See Your GP' in an engaging format to make health information less daunting. It includes tailored guides, expert insights, and personal stories. Built in Webflow after Figma design, the site utilizes a CMS for content management. Luma AI helped create the character Gary Parker (GP) to enhance audience engagement. The campaign focuses on encouraging preventive health without using fear tactics, addressing the fact that two-thirds of men in this age group delay seeking medical help. The website serves as the central hub for national outreach, supported by OOH advertising, social media, and partner initiatives.
Key facts
- Men's Health Week 2026 ran from June 15 to 21.
- The campaign was created by public health organization Healthy Male.
- The website was designed by Not Another, with Eddy Davies as design director, Druhin Tarafder as technical lead, and Mark Townshend as creative director.
- The site features '101 Reasons to See Your GP'.
- The target audience is Australian men aged 18 to 44.
- Two in three Australian men in this age group delay seeing a GP when something is wrong.
- The site was designed in Figma and built in Webflow.
- Luma AI was used to create a campaign character named Gary Parker (GP).
- The campaign included OOH, social media, and partner activations.
- The site includes age-specific health guides, expert advice, and real stories from Australian men.
Entities
Artists
- Eddy Davies
- Druhin Tarafder
- Mark Townshend
Institutions
- Healthy Male
- Not Another
Locations
- Australia