Media's 'Find Us' Problem: Habit vs. Content
A blog post by Greater Public argues that the traditional broadcast model of 'tune-in' has eroded, and media organizations have not adequately designed new structures to replace it. The post suggests that habit, not content, is key to building audience loyalty in the current media landscape.
Key facts
- Broadcast once provided a predictable, repeated structure built into daily life.
- The 'tune-in' habit has eroded.
- Media organizations have not been deliberate in designing something to replace the tune-in habit.
- The post is titled 'Content Isn't King. Habit Is: Building the New Way People Find and Keep Us.'
- The post is from Greater Public.
- The post appeared on ArtsJournal.
Entities
Institutions
- Greater Public
- ArtsJournal