ARTFEED — Contemporary Art Intelligence

McDonald's sued for allegedly plagiarizing Dash Snow's artwork

other · 2026-05-05

Jade Berreau, the former partner of late American artist Dash Snow, has filed a copyright infringement lawsuit against McDonald's in the U.S. District Court of Los Angeles. The suit claims that the fast-food chain used Snow's artwork as decor in hundreds of its restaurants without authorization, and also used a stylized version of his pseudonym SACE. Berreau alleges that McDonald's misleadingly suggested Snow created all the works in their locations, and even used the imagery in media campaigns, with Snow being named in press articles under the false pretense that he had consented. Snow, who died in 2009 at a young age, was a rebellious figure from the wealthy De Menil family, known for his anti-establishment stance and drug use. The case echoes previous plagiarism disputes involving fashion brands Roberto Cavalli and Moschino with street artists.

Key facts

  • Jade Berreau filed a copyright lawsuit against McDonald's in the U.S. District Court of Los Angeles.
  • McDonald's allegedly used Dash Snow's artwork as decor in hundreds of restaurants.
  • The chain used a stylized version of Snow's pseudonym SACE.
  • McDonald's used the imagery in media campaigns and mentioned Snow by name in press articles.
  • Snow died in 2009 at a young age.
  • Snow was from the wealthy De Menil family and was a known rebel.
  • Previous similar cases involved Roberto Cavalli and Moschino with street artists.
  • The lawsuit claims McDonald's induced belief that Snow created all works in their restaurants.

Entities

Artists

  • Dash Snow
  • Jason Williams
  • Victor Chapa
  • Jeffrey Rubin
  • Joseph Tierney
  • Jeremy Scott

Institutions

  • McDonald's
  • Roberto Cavalli
  • Moschino
  • Metropolitan Museum of Costume Art Institute
  • U.S. District Court of Los Angeles
  • The Fashion Law
  • Artribune

Locations

  • Los Angeles
  • San Francisco
  • Brooklyn
  • United States

Sources