McDonald's launches anime series to target Japanese market
McDonald's has released a four-episode anime mini-series online to promote its menu in Japan and the US, produced by Studio Pierrot, known for Naruto and Yu Yu Hakusho. Each 30-second episode explores a different genre: action, romance, and mecha, featuring a Transformer-like character named WcDizer 3000. The campaign includes comic-style packaging in the US designed by DC Comics artist Acky Bright, with QR codes revealing characters like Hashirume and Mr. Bev. The logo appears with an inverted 'M' for copyright reasons. This initiative follows Burger King's collaboration with One Piece in France, suggesting a competitive response.
Key facts
- McDonald's launched a four-episode anime mini-series online.
- The series is produced by Studio Pierrot, known for Naruto and Yu Yu Hakusho.
- Each episode is 30 seconds long and covers a different genre: action, romance, mecha.
- The mecha episode features a Transformer-like character called WcDizer 3000.
- In the US, new comic-style packaging was designed by DC Comics artist Acky Bright.
- Packaging includes QR codes revealing characters Hashirume and Mr. Bev.
- The McDonald's logo appears with an inverted 'M' for copyright reasons.
- The campaign follows Burger King's One Piece-themed menu in France.
Entities
Artists
- Acky Bright
- Eiichirō Oda
Institutions
- McDonald's
- Studio Pierrot
- DC Comics
- Burger King
Locations
- Japan
- United States
- France