McDonald's China releases limited-edition Big Fries Backpack inspired by fan craft

McDonald's China has launched a limited-edition Big Fries Backpack for its 2026 Big Fries Day campaign, transforming a concept by craft blogger Daomeidan into an official product. The backpack, available through the McDonald's App and McDonald's Mall mini program, mimics the chain's brown paper delivery bag with oversized golden arches, fries-carton side pockets for on-the-go snacking, a ketchup holder, and an oversized receipt. Daomeidan, a longtime fan, created the design as part of her Meal Logs series, which reimagines McDonald's packaging as handcrafted objects. The collaboration emerged from a fan merchandise co-creation initiative at McDonald's China's 2026 Fan Conference. Big Fries Day, now in its twelfth year, leverages the phonetic similarity between the solar term Dashu (Great Heat) and Dashu (large fries) in Chinese, turning the seasonal wordplay into an annual summer celebration with promotions, merchandise, and in-store activities.