MAXXI and Fremantle launch video series with five Italian masters

The MAXXI museum in Rome has partnered with Fremantle, a global entertainment production and distribution company, to produce a series of five videos featuring masterclasses by leading Italian creatives. The series includes photographer Letizia Battaglia, sustainable architecture pioneer Mario Cucinella, architect and designer Piero Lissoni, Oscar-winning composer Nicola Piovani, and Arte Povera master Michelangelo Pistoletto. Each video will be filmed at the Museo nazionale delle arti del XXI secolo and will delve into the creative process, offering behind-the-scenes insights and personal anecdotes. MAXXI President Giovanna Melandri highlighted that during lockdown the museum produced original videos that garnered over 15 million views, demonstrating the complementarity of physical and virtual MAXXI. The collaboration aims to amplify the museum's educational role and extend Italian art beyond its walls.