Maurizio Cattelan's Instagram Account Features Only One Ephemeral Post at a Time

Maurizio Cattelan (Padua, 1960) has launched a peculiar Instagram project under the handle "The Single Post." His account has nearly 26,000 followers, zero accounts he follows, and only one post visible at any given time. Each image lasts one or two days before being deleted and replaced. The approach echoes the aesthetics of his previous projects like Permanent Food (with Paola Manfrin and Dominique Gonzalez-Foerster), Charley (with Massimiliano Gioni), and Toiletpaper Magazine, but translated into an online-only format. Cattelan's posts include captions such as "What we think we become," "Lose your dreams and you might lose your mind," and "Propaganda." The project reaffirms Cattelan's ability to reinterpret the present despite past declarations of retiring from the art scene. The ephemeral nature of the posts forces viewers to pay attention and act quickly, as the images are not permanently archived. The account was active as of July 2017.