Maurizio Cattelan fronts Santoni campaign with Toilet Paper sneaker collaboration

Maurizio Cattelan has become the face of Santoni's Spring-Summer 2017 campaign, photographed by Olivier Zahm. The collaboration extends beyond advertising: Toilet Paper, the image-only magazine founded by Cattelan and Paolo Ferrari in 2010, has designed a limited-edition sneaker for the luxury footwear brand. The shoe features a serpent motif—a recurring symbol for Cattelan and Ferrari—printed on white leather, blending Santoni's artisanal craftsmanship with Toilet Paper's pop aesthetic. The campaign imagery, inspired by films like The Graduate (1967) and The Man Who Loved Women (1977), presents Cattelan as a charismatic celebrity. Santoni, founded in Milan in 1975, is known for handmade luxury goods and has previously collaborated with Mercedes AMG and IWC Schaffhausen. The partnership marks Santoni's foray into contemporary art, leveraging Cattelan's global influence.