Maurizio Cattelan and Pierpaolo Ferrari create OkCupid ad campaign

Maurizio Cattelan and Pierpaolo Ferrari, the duo behind Toiletpaper magazine, have designed a new advertising campaign for the dating site OkCupid. The campaign launches in New York before rolling out across the United States. It features surreal, fashion-style imagery with vibrant colors, typical of Toiletpaper's aesthetic. The ads play on the acronym "DTF" ("down to fuck"), reinterpreting it as "DTFight About the President," "DTFinish My Novel," and "DTFarmer's Market" to challenge perceptions of dating apps as purely for casual sex. This provocative approach aligns with OkCupid's strategy to appear trendy and cool; the site has 1.5 million active users in the U.S. Cattelan and Ferrari have collaborated since 2012 on various projects including a magazine, pop-up stores, a sweatshirt collection, limited-edition shoes, and 200 cans of organic manure that sold out. The campaign aims to rebrand OkCupid as a platform for meaningful connections beyond hookups.