MAUA Augmented Reality Street Art Museum Expands to Six New Italian Cities
So, there's this cool project called MAUA, which started in Milan back in 2017, and it's now expanding to six more cities in central and southern Italy, including Florence and Cosenza. It's run by a group called Bepart and uses a free app that makes street art come alive with augmented reality. Starting from October 11, 2025, over 100 murals created by well-known street artists will be available. This initiative is funded by the Next Generation EU and is supervised by Italy's Ministry of Culture. They've already showcased more than 340 augmented artworks in places like Turin and Palermo. Each new city will have its unique theme, like astronomy in Aielli and urban renewal in Favara. You can scan the murals with the app to see animations and hear sounds!
Key facts
- MAUA expands to six new Italian cities: Florence, Santa Croce di Magliano, Aielli, Diamante, Cosenza, Favara.
- Over 100 murals transformed into augmented reality works, viewable from October 11, 2025.
- Project funded by Next Generation EU fund and supervised by Italian Ministry of Culture.
- MAUA launched in Milan in 2017, later expanded to Turin, Palermo, Brescia, and Waterford (Ireland).
- Collection includes over 340 augmented works by more than 450 artists.
- Free Bepart app allows users to scan murals and see them animate with digital content.
- Each city offers a unique theme: Aielli (astronomy), Diamante (Mediterranean mural tradition), Favara (urban regeneration), etc.
- Santa Croce di Magliano involves over 30 digital artists building on the Premio Antonio Giordano mural tradition.
Entities
Institutions
- Bepart
- Ministero della Cultura
- Next Generation EU
- Premio Antonio Giordano
Locations
- Milan
- Italy
- Florence
- Santa Croce di Magliano
- Aielli
- Diamante
- Cosenza
- Favara
- Turin
- Palermo
- Brescia
- Waterford
- Ireland
- Rogliano
- Santa Maria del Cedro
- Abruzzo
- Molise
- Sicily
- Mediterranean