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Matteo Augello's 'Curating Italian Fashion' Maps Fashion Curation in Italy

publication · 2026-04-26

Matteo Augello, a scholar from Istituto Marangoni London, has released 'Curating Italian Fashion: Heritage, Industry, Institutions', marking the first exploration of fashion curation in Italy. This work delves into exhibitions, corporate archives, and museums to articulate the essence of Italian fashion. Augello's findings stem from his PhD research and his time at Fondazione Antonio Ratti, where he encountered Margherita Rosina. The book addresses themes such as Renaissance identity and corporate museums, featuring notable figures like Grazietta Butazzi. He cites the 2014 exhibition 'La camicia bianca secondo me. Gianfranco Ferré' as a significant moment. Augello emphasizes that fashion curation remains largely overlooked in Italy. His portrait by Daniele Fummo adorns the cover, and he is also working on several projects, including a documentary for Sky Arte.

Key facts

  • Matteo Augello published 'Curating Italian Fashion: Heritage, Industry, Institutions'.
  • The book is the first dedicated to fashion curation in Italy.
  • Augello works at Istituto Marangoni London, Regent's University London, and London College of Fashion.
  • He worked at Fondazione Antonio Ratti in Como from age 21.
  • Margherita Rosina was director of the textile museum at Fondazione Antonio Ratti.
  • The book covers corporate archives and museums.
  • Grazietta Butazzi and Alessandra Mottola Molfino are key figures discussed.
  • The exhibition 'La camicia bianca secondo me. Gianfranco Ferré' (2014) is highlighted.
  • The exhibition was held at Museo del Tessuto di Prato and Fondazione Gianfranco Ferré.
  • It was shown at Palazzo Reale in Milan in 2015.
  • The cover portrait is by Daniele Fummo.
  • The cover references Giovanni Battista Moroni and Oscar Wilde.
  • Augello is working on a documentary for Sky Arte.
  • He is developing an audiovisual project on Caravaggio with Jodi Pedrali and Paolo Valenti.
  • Other publications: Luca Marchetti's 'Fashion curating' and a census by IUAV Venice students.

Entities

Artists

  • Matteo Augello
  • Margherita Rosina
  • Grazietta Butazzi
  • Alessandra Mottola Molfino
  • Gianfranco Ferré
  • Giovanni Battista Moroni
  • Oscar Wilde
  • Daniele Fummo
  • Jodi Pedrali
  • Paolo Valenti
  • Luca Marchetti
  • Alessio de' Navasques
  • Milva
  • Federica Cocciro
  • Elena Canesso

Institutions

  • Istituto Marangoni London
  • Regent's University London
  • London College of Fashion
  • Fondazione Antonio Ratti
  • Palazzo Morando
  • Museo del Tessuto di Prato
  • Fondazione Gianfranco Ferré
  • Palazzo Reale (Milan)
  • IUAV di Venezia
  • Libreria Marco Polo
  • Sky Arte
  • CISST (Centro Italiano per lo Studio della Storia del Tessuto)
  • Artribune
  • Victoria and Albert Museum

Locations

  • London
  • United Kingdom
  • Como
  • Italy
  • Prato
  • Milan
  • Florence
  • Venezia
  • Venice
  • Padua
  • Shanghai
  • Guangzhou
  • China

Sources