Mat Voyce's Kinetic Typography Reimagines Apple's Think Different

Mat Voyce has created a kinetic typography motion design sequence based on Apple's iconic 'Think Different' campaign. The animation features a dark charcoal field with grain, giving it an analog, film-like quality. The 1977-era six-stripe Apple logo remains centered and fixed in scale, serving as the sole color element. The text 'Think different.' appears in a clean white serif font, lowercase 'd', flush center—matching the exact typographic specification from the 1997 campaign. Voyce applied physics-based motion to the type, giving it inertia and mass, rather than using standard CSS easing. The project was created using After Effects for animation, Photoshop for grain layering, and Illustrator for vectors. The result is a motion exercise that holds as portfolio work because each frame functions as a standalone typographic composition. The piece is available on Behance.