ARTFEED — Contemporary Art Intelligence

Mat Voyce Creates Kinetic Typography Stickers for Facebook

digital · 2026-05-30

Facebook enlisted motion designer Mat Voyce to develop twenty unique kinetic typography animated stickers aimed at supporting small businesses. Each animation features letterforms that bounce, rotate, and stretch within compact modular grids, skillfully balancing negative space with robust, handcrafted strokes. This initiative reimagines promotional text as animated characters, enhancing local business visibility in busy social media feeds. Voyce's approach combines geometric precision with fluid motion physics to ensure clarity while adding compositional tension. The lettering draws inspiration from mid-century cartoon styles but utilizes contemporary vector tools, showcasing the value of custom branding for local entrepreneurs. These stickers are crafted to maintain their visual appeal even at smaller mobile sizes, reflecting the increasing demand in the industry for such resources.

Key facts

  • Facebook commissioned motion designer Mat Voyce.
  • Voyce created twenty custom kinetic typography animated stickers.
  • The stickers are designed for small businesses.
  • Each loop is built entirely from illustrated letterforms.
  • The letterforms bounce, rotate, and stretch.
  • The design references mid-century cartoon lettering.
  • The project uses modern vector tools.
  • The stickers are intended for use on mobile feeds.

Entities

Artists

  • Mat Voyce

Institutions

  • Facebook
  • Behance

Sources