Massive Attack's Robert Del Naja Creates AI Video for Valentino
Valentino has released an audiovisual artwork titled 'Code Temporal' created by Robert Del Naja (3D of Massive Attack) in collaboration with neural artist Mario Klingemann. The project involved training an artificial intelligence for three months on behind-the-scenes videos from Valentino's Rome ateliers to learn the Haute Couture process. The AI-generated film aims to reveal the emotional aspect of couture through a synthetic filter, celebrating human quality. This collaboration follows other fashion-art partnerships like Dior with Peter Doig and Balenciaga with Jon Rafman.
Key facts
- Robert Del Naja (3D of Massive Attack) created the video 'Code Temporal' for Valentino.
- The video was made in collaboration with neural artist Mario Klingemann.
- An AI was trained for three months on making-of videos from Valentino's Rome ateliers.
- The AI learned the Haute Couture process to generate the artwork.
- The project is described as revealing the emotional aspect of couture through a synthetic filter.
- Valentino's creative director at the time was Pierpaolo Piccioli.
- The collaboration follows similar fashion-art partnerships like Dior with Peter Doig and Balenciaga with Jon Rafman.
- The artwork was released in February 2021.
Entities
Artists
- Robert Del Naja
- Mario Klingemann
Institutions
- Valentino
- Massive Attack
- Dior
- Balenciaga
- Artribune
Locations
- Rome
- Italy