Massimo Giorgetti curates 'Anemonia' at Villa Franceschi, Riccione

Massimo Giorgetti, creative director of MSGM, curated the exhibition 'Anemonia' at Villa Franceschi in Riccione, running until September 15, 2024. The show explores nostalgia for a time never lived through 55 photographs by Luigi Ghirri, Massimo Vitali, Yuri Ancarani, and others, including three unpublished works by Tondelli and Fulvia Farassino, plus a video by Ancarani shot in Ravenna. 'Anemonia' inaugurates the 27th edition of the Riccione TTV Festival, a biennial event dedicated to theater, video, and artistic experimentation, running until October 30, 2024. Giorgetti, a self-described serial collector, selected works based on emotional resonance rather than size or fame, aiming to evoke the Riviera Romagnola while extending to a broader Italian journey. He collaborated closely with artists and galleries, noting that some desired works (e.g., Vitali's Cocoricò photos) were unavailable, leading to substitutions. Giorgetti's collecting philosophy prioritizes emotional connection over investment, and he now focuses on supporting emerging artists. He integrates art into his design work for MSGM, citing the 2020 inauguration of Ordet, an artistic and cultural platform, as a pivotal moment. The exhibition is housed in Villa Franceschi, a Liberty-style gem that has hosted the city's Modern and Contemporary Art Gallery since 2005.