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Maryland to Ban Dynamic Pricing at Grocery Stores by 2026

other · 2026-04-27

Maryland is set to become the first U.S. state to prohibit dynamic pricing at grocery stores under the Protection from Predatory Pricing Act, which takes effect on October 1, 2026. The law bars retailers from using personal data to set individualized prices for customers. This legislation targets the practice of charging different prices to different shoppers based on their purchasing history, location, or other personal information. The act aims to prevent price discrimination and protect consumers from what lawmakers describe as predatory pricing tactics. The bill passed with bipartisan support and was signed into law by Governor Wes Moore. Retailers will need to adjust their pricing systems to comply, ensuring that all customers see the same prices for the same products. The move could set a precedent for other states considering similar regulations.

Key facts

  • Maryland is the first state to ban dynamic pricing at grocery stores.
  • The Protection from Predatory Pricing Act takes effect October 1, 2026.
  • The law prohibits using personal data to set individualized prices.
  • The bill was signed by Governor Wes Moore.
  • It passed with bipartisan support.
  • Retailers must offer uniform prices to all customers.
  • The law targets price discrimination based on personal data.
  • Other states may follow Maryland's lead.

Entities

Institutions

  • Maryland General Assembly
  • Governor Wes Moore

Locations

  • Maryland
  • United States

Sources