Marketing and Inclusivity Dominate Paris Haute Couture Fall/Winter 2022-23

The Paris Haute Couture Fall/Winter 2022-23 season concluded with a strong emphasis on marketing and inclusivity, as designers prioritized messaging over silhouette. Balenciaga's Demna Gvasalia presented a see-now-buy-now collection for the first time in haute couture, featuring four iconic women: Kim Kardashian, Nicole Kidman, Dua Lipa, and Naomi Campbell. Olivier Rousteing returned to haute couture as a guest designer for Jean Paul Gaultier, dedicating his collection to Madonna. Daniel Roseberry for Schiaparelli addressed political and social issues through his designs, while Virginie Viard for Chanel revisited 1930s silhouettes. Giorgio Armani, on the eve of his 88th birthday, showcased his Privé collection at Salle Pleyel. Maria Grazia Chiuri for Christian Dior collaborated with Ukrainian artist Olesia Trofymenko, incorporating folk embroidery and the Tree of Life motif. Fendi's Kim Jones presented a minimalist collection inspired by Japan, using silk from kimonos. The season highlighted fashion's role as a communicative tool, with social media amplifying direct messages.