Mark van Leeuwen Creates Hand-Lettered Love Letters for Cadillac Campaign
Lettering artist Mark van Leeuwen created a series of hand-lettered love letters for Cadillac's Valentine's Day social media campaign, which playfully flirted with the brand's biggest competitors. The letters were executed in sophisticated Spencerian script and published with the tagline #XoXoCadillac. The project received a CommArts Typography Annual 2020 award.
Key facts
- Mark van Leeuwen created hand-lettered love letters for Cadillac's Valentine's Day campaign.
- The campaign targeted Cadillac's biggest competitors with flirty messages.
- The letters were written in Spencerian script.
- The tagline #XoXoCadillac accompanied the published letters.
- The project won a CommArts Typography Annual 2020 award.
Entities
Artists
- Mark van Leeuwen
Institutions
- Cadillac
- CommArts